What factors affects our decisions? Are we rational? And how easy is it really to change how we perceive any given product?

I frequently seek out new podcasts within the tech/business/process sphere. My latest hit has been subscribing to the Freakonomics podcast by Levitt and Dubner. Through slightly odd topics such as parenting, family firms, suicide rates and the value of quitting, these guys has a very inspiring and thought provoking angle on economics and how we behave.

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